A DECID'DLY DIFFERENT ATTITUDE
Craft’d food is something that mass-producers simply can’t do!
It’s human-scale production that requires human mind and body engagement – that’s never happen’d on an assembly-line.
To us and our Craft’d food partners, creation and production are inseparable, and their relationship with their craft, be it baking, cheese-making or fish mongering, whatever the skill, is personal, passionate and intimate - involv’d!
Production lines with dozens of workers completely take “crafting” from the process. Craft involves risk, unpredictability, passion and personal responsibility; manufacturing doesn’t.
We’re not knocking mass production of food, we just believe there’s a better way that more and more food lovers have want’d but couldn’t find.
It’s not the easiest way to do it, But it’s our preferr’d way. We hope it will be yours too.